Experts in curating Hospitality Concepts

The Initiative was founded to help like-minded entrepreneurs develop and bring unique concepts to life. Our expertise has been built over dedicated careers in the industry, launching and managing an eclectic range of hospitality outlets including hotels, restaurants, bars, street food markets and nightclubs globally.

We provide destinations for like-minded people to fulfil meaningful habits and connect.


We are bringing the hospitality back by creating spaces that would feel like your own and create brands that become part of your everyday life.


We work in close synergy with upcoming entrepreneurial talents to incubate fresh ideas and creativity, believing collaboration to be at the core of any success.


We curate places that reflect our vision of a favourite hangout for the communities around us. With every experience we create, we bring our Mediterranean hearts, uncompromising focus on quality.


We thrive for success which can also be shared, which is why we invest in and incubate emerging talents who commit to similar values.

Explore all our Locations

The French Corner

Rico Coco

Peru Perdu

Anima Berlin

Hear from our people

Our guests are just like us – forward-thinking with an international mindset, curious urbanites who value long-lasting informal and personal relationships.

“Discovered Rico Coco in Mayfair, such a great place! I wasn’t expecting to find a new cool rooftop there. Dimitri, the bartender, was so much fun and recommended great drinks! I will definitely come again!”

Constance D.


“The place is great. Good music, good food and very comfortable sits. They have heaters for the cold nights. Some days they also bring a jazz band. My new favourite hangout place south the river.”
Gonzalo C.

about the french corner

“Food was incredible, better than I expected and only came across it as staying hotel – but would 100% recommend it. Excellent sushi, super fresh and authentic!”

Luke R.